If you are a leader in your company, then part of your job is to ensure that the company’s values are being upheld. But, as someone with a lot of other things on your plate such as daily operations, you might be wondering how to achieve this since it can often easily fall by the wayside. First and foremost, you need to prioritize what is most important to you as a leader and employee example. For me – values always need to come first. If you build a company built on the same values you pride yourself on – I guarantee you’ll also find yourself with a company you are proud of. This month I wanted to outline a few tips for achieving cultural alignment better than ever before:

Hiring and Recruiting

Your company culture depends on the people in the office working there every day. They give off a certain energy, act in a certain way, and rub off on their coworkers. That is why it is crucial to ensure that you are selecting the right people for the job from the get go. Use your culture and values as a metric when hiring new people to make sure they will be a plus, not a minus, for your company.


Firing someone is never fun, and hardly ever easy. However, when it comes to aligning cultural values it is one of the most effective things you can do for your company. When you get bad apples out of the bunch, you reduce the chance that your culture will take a hit.

Company Meetings

Have regular meetings to discuss your core values and how you want your culture to reflect that. You need to give your employees a guiding light so they understand what is expected of them. When you do this you will be touching base more often which prevents excuses that can occur when culture is not discussed. Having a great mission statement is also critical, but the meetings help you ensure that metrics are being met.

Lead by Example

Perhaps the best way for leadership to align their culture with the company values is by showing the way first. Your employees will take note of how you act and what you do to carry out the mission. If you stay on target, then you can expect others to follow suit.

A company’s values are more than just words. They define how you interact with the world. A company with strong values can overcome resistance and enable their team to produce more profit and better customer outcomes. So use the advice above and put your business in the best position to succeed with optimum cultural values in place.